Case Study

Bet On Aces

Bet On Aces

From scratch to the final layout

Goals Definition

Bet On Aces is new betting and casino games platform.

The goals to achive in launch steps were:

  • Get User Registrations
  • Get more Users playing Casino games
How to achive this goals?
Registration
  • Drive the users to the registration panel
  • Engage new players with the welcome offer in first sight
Keep the users playing
  • Showing the porfolio product
  • Pushing casino games, live casino dealers, vip promotions.

From this first analysis we decide to give more relevance to the welcome offers, products, casino games, live casino games and vip treatment.

Wireframe Definition

Low-fi Wireframe

As first step of the wireframing process has been decided what had to get the most relevant position in the page.

  • Definition of the header.(logo, sign in, sign up, language switcher)
  • Menu plus promotions tabs ( separated in order to give more relevance at the promotions section)
  • Hero Section with the 2 different Welcome Offers Casino / Sport
  • 4 Productos to show from the portfolio games
  • Casino Section:
    • Show the total Jacpot amount
    • Section with most famous / played / entrateining casino games
  • Live Casino Section
  • VIP Offer Section
  • Footer:
    • Games providers
    • Footer menu
    • logos and licenses
    • Payments methods

Low-fi Wireframe with text, images and interactions



As second step of the wireframing process the first wireframe has been implemented with texts, call to actions and interactions.

Each element has been defined with the rough content, image and text.

Any CTAs has is link to the destination page.

Animations ideas to develop with the CSS have been decided.

Final Layout